| Name of the Program |
Thai : หลักสูตรบริหารธุรกิจบัณฑิต
English : Bachelor of Business Administration Program
| Name of the Degree |
Thai : บริหารธุรกิจบัณฑิต: บธ.บ.
English : Bachelor of Business Administration: B.B.A
| Philosophy |
The Bachelor of Business Administration program is engrossed in producing qualified graduates who are well equipped with knowledge and proficiency in all related fields of business administration, including finance and banking, management, and marketing. Our graduates shall be knowledgeable of business administration, as being accepted in the international level and able to apply knowledge to enhance national business administration with moralities and ethics. They must be well versed in academic approach and proficient in IT with language literacy. The program will enable them to analyze and synthesize knowledge to monitor or provide business solutions for an incurred problem or crisis in the current economic system. In addition, the program strives to cultivate the integrative thinking skills to its graduates and urges them to be equipped with learning and knowledge-seeking skills. The graduates of this program shall be optimistic, creative, and self-confident as well as understand and assimilate to Thai culture together with public consciousness, virtue, and ethics.
| Objectives |
The revised curriculum of Bachelor of Business Administration program emphasizes on producing graduates who posse the following qualifications:
- Being equipped with modern and international academic body of knowledge on business administration that suits well with Thai society;
- Being versed in academic knowledge, including IT proficiency and language literacy, contributing to effective business strategies and internalization of business administration;
- Being proficient in analyzing and providing solutions for incurred crises in all aspects systematically;
- Being able to live in the society with quality of living and having capacity in applying knowledge and skills to create integrative solutions appropriately;
- Being good-hearted with moralities, ethics, and public consciousness.
| Special Expertise of the Program (If any) |
Finance and Banking, Management, and Marketing.
| Total Credits of the Program |
The total credits for the whole program are defined at a minimum of 138 credits.
| Program Characteristics |
The program is designed to be the 4-year undergraduate program.
| Prospective Professions after Graduation (Relevant to the Fields of Study) |
Finance and Banking Field
- Financial officer of companies, credit administrative and financial management officers of banks.
- Security analyst and investment banking officer in the securities and investment banking field.
- Fund Manager in the investment and portfolio management field.
- Officer of private sector, including commercial bank, securities company, mutual funds and securities company, financial advisory company, insurance company, and The Stock Exchange of Thailand.
- Officer of government sector, including Ministry of Finance and Ministry of Commerce.
- Business owner.
Management Field
- Administrator and planner of multinational corporation, and large, medium, and small companies.
- Officer of government sector and education institutions.
- Business owner.
Marketing Field
- Product development officer.
- Marketing communication executive.
- Salesperson and sales executive.
- Marketing researcher.
- Customer relations officer.
- Officer of government sector and education institutions.
- Business owner.
| Student Qualifications in Each Track of Admission |
1. Admission Track for Students with Academic Excellence:
The applicant must:
- Be the last year student (M. 6) of nationwide school;
- Earn accumulate grade point average (GPA) of at least 3.25 for all 5 academic semesters, and a GPA not less than 3.00 for the 4 specific core courses namely Thai Language, Mathematics, Social Sciences, and Foreign Languages;
- Have score records for GAT and PAT 1 (Mathematics).
2. Admission Track for Heirs of ACC BA Alumni
The applicant must:
- Be the last year student (M.6) of nationwide school;
- Earn accumulate grade point average (GPA) of at least 3.25 for all 5 academic semesters;
- Have score records for GAT and PAT 1 (Mathematics);
- Be an heir apparent of a member of the Accounting-Business Administration Alumni Association who provides a support to the faculty.
3. Admission Track for Heirs of Business Entrepreneurs
The applicant must:
- Be the last year student (M.6) of nationwide school;
- Earn accumulate grade point average (GPA) of at least 3.25 for all 5 academic semesters;
- Have score records for GAT and PAT 1 (Mathematics);
- Be an heir apparent of business owner whose business has been continuously registered to the Commercial Registration for a minimum of 5 years.
4. Admission Track for Students with Special Leadership Potential
The applicant must:
- Be the last year student (M.6) of nationwide school;
- Have score records for GAT and PAT 1 (Mathematics);
- Have a certificate from the School Director to certify his/her position as the Chief of Student for a period of at least 1 year;
- Being awarded for any prize reflecting to his/her leadership potentials in provincial, regional, national, or international level such as prizes for debate and speech competitions or prize for being organization/community leader.
5. Admission Track to Develop and Support Students with an Outstanding Sport Performance
The applicant must:
- Be the last year student (M.6) of nationwide school;
- Earn accumulate grade point average (GPA) of at least 2.75 for all 5 academic semesters;
- Have score records for GAT and PAT 1 (Mathematics);
- Have an outstanding sport profile and be competent in sport in either regional or national level, including being national youth athlete, regional athlete, and etc.
6. Admission Track for Students in the Northern Development Region (Quota Admission)
The applicant must:
- Be the last year student (M.6), who has studied in a school, located in 17 provinces of the northern region, for 3 years in continual (from M. 4 – 6).
Examination Subjects
Student from the Field of Sciences is required to take examinations on the following subjects:
01 Thai Language
02 Social Sciences, Religions, and Culture
03 English Language
04 Sciences
05 Mathematics 1
Student from the Field of Arts is required take examinations on the following subjects:
01 Thai Language
02 Social Sciences, Religions, and Culture
03 English Language
04 Sciences
05 Mathematics 2
7. General Admission Track
Components and weight values are defined as follows:
– GPAX 20%
– O-NET 30%
– GAT (Code: 85) 30%
– PAT 1 (Mathematics Code: 71) 20%
(Applicant can calculate his/her scores by using the score calculation program available at https://www.cuas.or.th).
Application Schedule
The application schedule shall be defined in accordance with the Announcement of Chiang Mai University
(https://www.reg.cmu.ac.th/ugradapply)
Tuition Fee
Regular program: 15,000.-Baht in total per academic year
Special program: 28,000.-Baht in total per academic year
Curriculum Operations
Regular Curriculum:
All courses are instructed in official office hours: Monday to Tuesday and Thursday to Friday, from 08.00-15.30 hrs.
Special Curriculum:
All courses are instructed in non-official office hours: Monday to Friday, from 16.30-19.30 hrs. and Saturday, from 09.00-16.00 hrs.