Marketing is a field of study that aims to apply  scientific and systematic thinking approach in solving marketing management problems. Marketing field of study also relates to customer experiences management, utilizing cutting-edge tools and techniques. This field, therefore, becomes increasingly complex as an increasing of consumers’ demand and competitive environment. Knowledge and skills in marketing enable marketers to identify the problems in diverse and competitive circumstances, gain consumer insight, conduct strategic planning, implement the effective plan, and evaluate the performance. As the marketing environment has more complexity, simple solutions are no longer sufficient and experts with a combination of knowledge and skills are required to develop marketing at both the macro and micro levels with a strong ethical foundation and sustainability.

1. To develop systematic thinking and analytical abilities to cultivate modern marketing leadership.
2. To apply marketing concepts effectively in real-world scenarios.
3. To exhibit collaborative and creative leadership skills, and work in a structured manner.
4. To possess a creative and ethical mindset, pertaining responsibility in both marketing career and society.
5. To acquire a comprehensive understanding of business administration that adheres to global standards, equipped to take a leading role in marketing corresponding to the changing business conditions at all levels.

At least 42 accumulated credits are required throughout two years of study (4 semesters).

Study on Saturday and Sunday from 09.00 – 16.00 Hrs.

A blended educational approach that combines theoretical principles and concepts with hands-on experiences, such as guest speakers, case studies, marketing simulations, practical marketing exercises, real-world problem solving, consumer insights, and marketing database studies.

Plan A (Thesis based Type 2)

At least 42 accumulated credits are required throughout the program.

• 30 credits for Coursework
• 12 credits for Thesis
• Suitable for individuals seeking to concentrate on academic knowledge.

Plan B (Independent Study based Type 3)

At least 42 accumulated credits are required throughout the program.

• 36 credits for Coursework
• 6 credits for Independent Study
• Suitable for individuals seeking to concentrate on practical application in the workplace

It is a two-year master’s degree program and the study duration shall not exceed 5 academic years.

Saturday and Sunday from 09.00 – 16.00 Hrs.

• Hold a bachelor’s degree in any field with work experience (attached proofs of work i.e. an employment certificate or a proof of business ownership); or
• Hold a bachelor’s degree in marketing or took at least 15 credits in the marketing courses, with no work experience required.

• 190,000 baht throughout the program
• Payable 47,500 baht in each semester, 4 semesters in total

• Marketers and sales executives in large, medium, and small multinational and national companies
• A career in advertising and public relations
• A career in the field of market research and business
• A career in customer relationship management
• Private business ownership/self-employment
• Marketing consulting service business
• Marketing data analyst
• Marketing academicians