Master of Business Administration Program in Marketing (M.B.A. Marketing)

Marketing is a field of study that aims to apply scientific and systematic thinking approach in solving marketing management problems. Marketing field of study also relates to customer experiences management, utilizing cutting-edge tools and techniques. This field, therefore, becomes increasingly complex as an increasing of consumers’ demand and competitive environment. Knowledge and skills in marketing enable marketers to identify the problems in diverse and competitive circumstances, gain consumer insight, conduct strategic planning, implement the effective plan, and evaluate the performance. As the marketing environment has more complexity, simple solutions are no longer sufficient and experts with a combination of knowledge and skills are required to develop marketing at both the macro and micro levels with a strong ethical foundation and sustainability.

To develop systematic thinking and analytical abilities to cultivate modern marketing leadership.
To apply marketing concepts effectively in real-world scenarios.
To exhibit collaborative and creative leadership skills, and work in a structured manner.
To possess a creative and ethical mindset, pertaining responsibility in both marketing career and society.
To acquire a comprehensive understanding of business administration that adheres to global standards, equipped to take a leading role in marketing corresponding to the changing business conditions at all levels.

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Master of Business Administration Program in Marketing (M.B.A. Marketing)

Master of Business Administration Program in Marketing (M.B.A. Marketing)

Master of Business Administration Program in Marketing (M.B.A. Marketing)

Program

Degree and Field of Study

Philosophy and Significance

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