Bachelor of Business Administration Program
Degree and Field of Study
Bachelor of Business Administration (B.B.A.)
The Bachelor of Business Administration Program aims to create graduates who cultivate knowledge and expertise in business, including finance, marketing, and management and entrepreneurship. Besides having trained with internationally accepted business knowledge, our graduates will be able lead business organizations in various contexts. Furthermore, they will be proficient in information technologies, language efficiency, and analyzing and synthesizing relevant knowledge to solve business problems or economic crises. Our graduates will be able to integrate a broad range of expertise, have an ability and passion for learning, thinking positively. They will be creative thinkers, have good self-esteem, and understand and embrace Thai context. They will have a perspective of the greater good and a volunteer spirit and maintain good morals and ethics.
- pertain solid and up-to-date global business knowledge that is applicable to Thai society.
- be capable of putting knowledge into practice by managing an organization efficiently, applying proper information technologies to business, and communicating effectively.
- have analytical and problem-solving skills.
- be a knowledgeable person who lives a good-quality life, and can use one’s knowledge to solve problems in an integrative manner.
- be a person with kindness, morals, ethics, and a volunteer spirit.
- Bachelor of Business Administration 2020 Program (138 Credits)
- 4-Year bachelor’s degree
- Students are required to select subjects of specialization at the end of the 2nd semester of 1st year
- Regular Program
- Monday – Friday (8:00 – 16:30)
- Twilight Program
- Monday – Friday (16.30 – 19:30)
- Saturday (9:00 – 16:00)
- Year 12 / secondary qualifications or equivalent, and complied with the university regulations
- Passed the selection process according to the criteria set by the faculty
Ability to pursue occupations in the field of marketing, including marketing strategies, product management, branding, marketing communication, channel of distribution, customer experiences and customer relationship management, sales management, marketing research, and data analytics. The scopes of work include, but not limit to private, public, and non-profit sectors, in both local and international levels.