Following our Call for Papers announcement, the Organizing Committee of the International Conference on Business Sustainability (ICBS 2026) is pleased to invite you to submit your latest research and join us in Ho Chi Minh City, Vietnam, on 27–28 August 2026 for an engaging international forum on the theme: “Sustainable Value Creation in an AI-Driven Business Landscape.”
As part of the celebration of the 50th Anniversary of the University of Economics Ho Chi Minh City (UEH), ICBS 2026 will bring together leading academics, researchers, industry experts, and policymakers to discuss how artificial intelligence, digital transformation, innovation, and sustainability are reshaping contemporary business and financial systems.
We are delighted to announce an outstanding lineup of confirmed keynote speakers from leading universities and international academic communities:
Distinguished Keynote Speakers
- Professor Dimitrios Buhalis – Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, Bournemouth University Business School (United Kingdom). He is Editor-in-Chief of Tourism Review and the Encyclopedia of Tourism Management and Marketing.
- Professor John Cotter – Full Professor of Finance and Head of Quantitative Finance, University College Dublin (Ireland). He is also a Research Fellow at UCLA’s Ziman Center for Real Estate and serves as Associate Editor of several leading finance journals, including the Journal of Banking and Finance.
- Professor Andrew Griffiths – Executive Dean of the Faculty of Business, Economics and Law, The University of Queensland (Australia). He also serves as Chair of the Queensland Library Board and Governor of the American Chamber of Commerce.
- Professor Jonathan A. Batten – Professor of Finance at RMIT University (Australia) and Co-Editor of Finance Research Letters. He also serves on the editorial boards of several internationally recognized finance journals.
- Professor Abhijit Sharma – Professor of Economics and Finance and Director of Strategic Partnerships at Huddersfield Business School (United Kingdom). He is also Associate Editor of Bulletin of Economic Research.
- Associate Professor Dr. Liem Viet Ngo – Associate Professor of Marketing at UNSW Business School, The University of New South Wales (Australia). He has served on the editorial boards of leading journals in marketing and business research.
- Associate Professor Dr. Emmanuel Mogaji – Senior Lecturer in Marketing and Head of the Marketing, Operations, and Digital Group at Keele Business School (United Kingdom). He is a Fellow of the UK Higher Education Academy and has extensive editorial experience in international marketing journals.
Publication Opportunities
Selected papers will be considered for publication in partner journals and outlets, including:
• Journal of Asian Business and Economic Studies (Scopus Q1)
• Journal of Global Marketing (Scopus Q1)
• Australasian Marketing Journal (ABDC A; Scopus Q1)
• Tourism Review (SSCI, Q1)
• Economics Open (World Scientific)
• Vietnam and the Global Economy Book Series
• Additional publication opportunities to be announced
Submission and Registration
Submission System: https://submit.ueh.edu.vn/index.php/icbs
Conference Website: https://conference.ueh.edu.vn/conference/ICBS2026
Important Dates
• Full Paper / Extended Abstract Submission Deadline: 30 June 2026
• Final Notification of Acceptance: From 15 June 2026
• Early Registration and Payment Deadline: 10 July 2026
• Registration and Conference Fee Payment Deadline: 5 August 2026
• Conference Dates: 27–28 August 2026
